What I checked
Roonby explicitly says the Company menu can change the company name. allthings.how places device naming at the final design review, before Begin development. Neither documents renaming a released model, a rename fee, or a name-length rule. The steps below cover the reported company action and pre-development model naming, not a claimed post-launch rename feature.
For the correct game and starting resources, see the game overview and reported codes.
Change the company name
- Roonby (10 October 2026) says the Company menu includes a company-name change, next to market expansion and company stats.
- The exact clicks, any fee, and any length limit are not written down. Open Company and look for the name field before you assume it is free.
- This changes the studio name, not the model printed on a phone. The beginner guide is where the first name is set.
Name the phone
- allthings.how says you type the model name at the end of the design flow, then press Begin development.
- No October 2026 guide documents a Rename control on a phone that has already launched. If you do not see one, the published sources do not prove it exists.
- The official API list of 13 passes has no separate pass explicitly named for renaming. Company Branding Bundle has an empty description, as do three other entries, so the API cannot establish whether any of them affects naming. A rename-pass requirement is not proven or ruled out.
Which naming action does the source support?
- Changing the company brand: Roonby describes this in Company, beside business statistics and market expansion.
- Naming a new device: allthings.how places the model-name field after the pricing review and before Begin development.
- Changing a released model: not demonstrated in the cited guides. Neither a missing tutorial nor an empty pass description proves the action impossible.
- No cited source gives this game’s exact name-length limit, rejection message, rename fee, or effect on sales. The design guide covers the supported layout and pricing tradeoffs instead.
Sources
- allthings.how — Company name at the start; device name before development.
- Roonby — Company menu can change the company name.
- Roblox description — No rename sentence.
- Roblox game-pass API — 24 October 2026, 06:53 UTC. 13 passes; Company Branding Bundle has no description. No naming effect inferred.
FAQ
Can I rename a phone after I launch it?
No published guide shows that button. The sourced path is to name it before Begin development.
Can I rename the company later?
Roonby says yes, from the Company menu. The click path and any cost are not specified.
Does Company Branding Bundle let me rename a phone?
The official pass API supplies a name and price but no description. It does not establish any phone-renaming effect.